Finance
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Trump-backed World Liberty launches WLFI buyback after token's steep decline

World Liberty Financial launched a buyback program for its WLFI governance token on November 5, 2026, after a decline of more than 60% this year. The cryptocurrency company backed by President Donald Trump and his family has not disclosed a budget or s...

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Funding and purpose

World Liberty said it wants the buybacks to encourage holders to participate in governance and plans to make repurchases an ongoing part of its business strategy. The initial funding could come from income earned on reserves backing its USD1 stablecoin, though the company may use other sources.

Launched in March 2025, USD1 is issued by BitGo Bank & Trust, National Association and can be redeemed for US dollars at a 1:1 ratio. Its interest-earning reserves include short-term US Treasury securities, US government money market funds, US dollar deposits and other cash equivalents. World Liberty reported that more than $4 billion of USD1 was in circulation in August 2026.

Donald Trump, his three sons and several business partners founded World Liberty in 2024. The Trump family owns approximately 38% of the company and receives income from the sale and use of its cryptocurrencies, including WLFI and USD1.

Post-election losses

Reuters, citing CoinMarketCap, reported that WLFI had lost around 10% since the election and more than 60% during 2026. CoinDesk put the losses at about 10% since the November 3 midterm elections and more than 66% for the year. It reported that Republicans performed worse than expected and that the TRUMP memecoin and Trump Media shares also reached record lows during the post-election selloff.

A November 6 snapshot provided more detail: at around 11:30 UTC, WLFI was priced at about $0.04713, a year-to-date drop of 67.2%, according to CoinGecko data cited by The Crypto Times. During the preceding 24 hours, prices ranged from $0.0437 to $0.04825, while trading volume totaled about $110.86 million.

CoinGecko's November 6 figures showed approximately 31.78 billion WLFI in circulation, or roughly 31.8% of its maximum supply of 100 billion tokens. Market capitalization stood at about $1.505 billion, compared with a fully diluted valuation of about $4.735 billion.

WLFI was also about 86% below its record price of $0.3313. It reached that high on September 1, 2025, when exchange trading began.

Earlier repurchases

World Liberty had already spent tens of millions of dollars buying WLFI before announcing the November program. In an April 9, 2026 post on X, the company reported purchases of about 435.3 million tokens during the preceding six months. It said those purchases cost about $65.58 million, with an average price of $0.1507 per token. CoinDesk described the April disclosure as $65.6 million in open-market buybacks over that period.

One earlier purchase took place on November 26, 2025, when the project used about $7.79 million in USD1 to buy roughly 46.56 million WLFI. The transactions spanned about five hours and averaged $0.1674 per token. Both that price and the six-month average reported in April were well above WLFI's November 2026 level; the previous repurchases did not halt its decline.

Court dispute with Justin Sun

The buyback announcement also came amid litigation with Tron founder Justin Sun. He sued World Liberty in federal court in California on April 21, 2026, alleging that the project improperly froze about 4 billion of his WLFI tokens. World Liberty denies his claims and has brought a separate defamation suit against him in Florida.

On November 3, the day of the midterm elections, Sun said his lawyers had requested sanctions against World Liberty and its attorneys. The request concerns what he alleges was a late disclosure of the company's United Arab Emirates citizenship. He is seeking about $263,821 in attorneys' fees, with a hearing scheduled for December 10, 2026.

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